Although you might have heard both good and bad things about hiring professionals to handle your search engine optimization, you should know that hiring the right SEO company can be a great thing for your website. These companies know a lot about how to make websites rank high on the search engines, which is important for many reasons. Ranking high on Google and other major search engines is a good way to let people know about your website, bring in traffic, make money from your website or business, build and establish your brand and maintain a good reputation.
As you can see, there are a lot of great things that you can gain from implemeting digital marketing. However, you could be wondering if you have hired the right one for your website's needs. Luckily, looking at these five things will help you determine if you have hired the right professional company to handle your website's search engine optimization for you.
1. Are You Being Charged the Right Rate?
To ensure that your SEO company is right for you, you should make sure that it is charging you a fair and reasonable rate. This doesn't mean that you should go with the cheapest company out there, of course; these companies are generally known for employing spam tactics and using automation to optimize websites, which can actually cause your rankings to sink rather than get better. However, you should only work with a company that is up-front and honest with you and that doesn't tack on a lot of unreasonable, hidden fees.
2. Are You Being Kept Informed?
Good search engine optimization a relatively slow process, so you can't expect to see results right away. You can, however, expect your SEO company to keep you informed of what is going on and to let you know how your site is progressing. You should also be able to get reasonably fast answers to your inquiries when you try to contact your SEO company.
3. Are You Getting the Extra Help That You Need?
If you are in need of assistance with things like your social media marketing campaign or your Web design, you should be able to get these services and more from your SEO company. If your company is unable to help you with more than just optimizing your site for search engines, you might want to think about switching to another business that offers a broader range of services.
4. Is There a Guarantee?
If you have hired someone to do your search engine optimization for your professionally, then you probably expect results that will actually make a difference. Therefore, you should really only work with a company that can guarantee results and that is willing to put a warranty on these results. Other companies might not make much of a difference in your search engine rankings but could still charge you a lot of money for services.
5. Does the Company Have a Good Reputation?
You have to be careful about companies that are known for using spam techniques and automation to promote websites because these companies can actually cause your site to be de-indexed from the search engines completely for a year or more. Therefore, if you are afraid that your company uses these kinds of tactics, you should definitely consider switching right away.
If you have answered yes to all of the above questions, chances are good that you have chosen the right company to handle your search engine optimization. Otherwise, you might want to look for another SEO company that can provide you with the services that you need and deserve.